GROWTH2023

How might generative AI change creative jobs?

Generative AI could automate 26% of work tasks in the arts and design sector, according to research by Goldman Sachs.

Generative AI could automate 26% of work tasks in the arts and design sector, according to research by Goldman Sachs. Image: Unsplash/Deepmind

Simon Torkington
Senior Writer, Forum Agenda
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Share of industry employment exposed to automation by AI: US.
AI could automate a quarter of work tasks in art, design entertainment and media. Image: Goldman Sachs
AI-generated artwork by Heinz displaying tomato ketchup.
A screenshot shows AI-generated artwork used by Heinz. Image: YouTube/Heinz

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